This allows managers to relay the information and be available to answer any employee questions or clarify certain aspects of the news. One of the most common forms of downward communication in the workplace is managers speaking directly with employees.

How effective downward communication is, and employees' understanding of the relayed material, can often directly influence an organization's efficiency and success. Most often, this type of communication is one-directional, allowing managers and executives to relay instructions to employees without inviting a response to the information. Businesses often use this type of communication to clearly define policy reforms, delegate important tasks or inform employees about certain changes to functions or responsibilities and why they're occurring. Related: Your Guide To Business Communications What is downward communication?ĭownward communication is the act of relaying important information in a company or organization from higher levels to lower levels. In this article, we discuss what downward communication is, how it differs from other styles of communication, explore its benefits and provide steps on how to use it effectively.

When major policy changes or important knowledge need to reach employees at all levels of the company, downward communication is a way to efficiently transmit the information.

Establishing effective communication systems can create a well-informed and productive work environment.

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